Case Studies

I am a dedicated design professional with extensive experience and a strong focus on user experience. I view exceptional UX as the art of storytelling, shaping authentic user journeys through thoughtful design. I believe in the value of narrative at every stage of the process, from user flows and wireframes to strategic planning, prototyping, micro-interactions, testing, and even the refinement of UI iconography. For me, every detail is essential to creating meaningful and effective design solutions. To me, exceptional UX is about crafting a compelling narrative and deeply understanding authentic user journeys. I believe in the power of story at every stage of a project, from user flows and wireframes to strategy, prototypes, subtle animations, testing, and even the aesthetic of UI icon sets.
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The case studies below are as much about the thinking and storytelling behind the work as they are about the final visuals. I hope you find them engaging and that they spark some great conversation. I’d love the chance to connect and chat more. Thanks so much for your interest.