Mike Keller - UX Design Leader
www.mikekellerdesign.commikekellerdesign@me.com
214-354-5949
13300 Thicket Trail Rd, Lindale, TX 75771

With over 24 years in UX design, I specialize in solving user experience challenges across modern digital platforms. I help teams refine design tools, optimize workflows, and align production best practices. Leveraging deep expertise in UX/UI, including low to high-fidelity prototyping and A/B user testing, I support the implementation of responsive, component-based systems and robust digital brand libraries. Through both training and hands-on collaboration, I work with teams to create efficient, high-quality user experiences.

Experience
Head of UX Design
Revelyst | April 2020 - June 2025
At Revelyst, my primary focus has been leading a comprehensive overhaul of design files and frameworks across 22 D2C websites. I’ve spearheaded efforts to modernize each site, reshaping how our premium brands are showcased, sold, and experienced by customers. Most recently, I implemented a unified design system that now supports all of Vista Outdoor’s D2C digital experiences. By standardizing Figma as our core UX/UI platform, we successfully aligned all brands under the Revelyst banner, streamlined design operations, and significantly reduced dependency on external vendors.
Design Manager
Capital One Auto Finance| July 2019 - April 2020
At Capital One Auto Finance, I led design for Dealer Navigator, a B2B platform supporting dealerships nationwide. Using Scrum and tools like JIRA, Confluence, and Mural, I focused on streamlining lead generation and loan management. The design was driven by in-depth user research, both online and on-site.
Senior UX/UI Application Designer
Bottle Rocket Studios | July 2012 - July 2019
At Bottle Rocket Studios, I honed my skills in client engagement and digital design, adapting to new technologies across native iOS/Android apps and responsive web platforms. I crafted UI, animated flows, and iconography for major brands including McKinsey, Johnson & Johnson, PetSmart, Chick-fil-A, 7-Eleven, Verizon, Invisalign, Showtime, Coca-Cola Freestyle, and others.
Associate Creative Director
MEplusYOU (formally imc2) | November 1999 - July 2012
At MEplusYOU, I played a key role in the agency’s growth from a small single-room operation to a multi-office organization, serving in roles from Junior Designer, Art Director and Business Development Creative. My work spanned web design, interactive media, Flash and After Effects, along with a large array of pitch strategies. Clients included Samsung, Coca-Cola, Pizza Hut, ExxonMobil, Olay, Neiman Marcus, Johnson & Johnson, Hilton, Eukanuba, Prilosec, Eli Lilly, Alli, and more.
Junior Designer
Banowetz & Company Inc. | September 1998 - October 1999
Banowetz & Company was a Dallas-based print design firm that specialized in corporate identity, brochure design, product packaging, restaurant branding, and advertising across billboards, radio, and television. My responsibilities included planning television commercials, conceptualizing radio ads, and managing a variety of print design projects. I also gained experience collaborating with print shops on large-scale projects, which involved selecting paper, overseeing die-cutting, proofing, and planning the final assembly.
Multimedia Designer
Dreamtime Imagineering Inc. | May 1998 - September 1998
Dream Time Imagineering is a digital marketing and entertainment company where my main responsibilities involved multimedia design, game design, and video production. I specialized in video editing and creating special effects using Adobe After Effects and Macromedia Director.
Education
MBA Communication Design
University of North Texas | May 1998
Banowetz & Company was a Dallas-based print design firm that specialized in corporate identity, brochure design, product packaging, restaurant branding, and advertising across billboards, radio, and television. My responsibilities included planning television commercials, conceptualizing radio ads, and managing a variety of print design projects. I also gained experience collaborating with print shops on large-scale projects, which involved selecting paper, overseeing die-cutting, proofing, and planning the final assembly.
Skills
Graphic Design
• Interaction Design
• Animation
• User Iterface
• Low to high-fidelity wire-framing
• Interactive Prototyping
• Icon Design
• Full Scale Mockups
• Glyph Font Designer
• Icon Design
• Logo Design
• Lottie Animated Icons
• Stylesheets
• Brand Style Guidelines
• Brand Style Libraries
Research
• A/B Testing: Application, Web and Email Design
• In-person User Testing
• Competitor Analysis
• Baymard.com Site Audits
Software
• Figma
• Sketch
• Adobe Suite
• Affinity Suite
• Miro
• Figjam
• JIRA
• Confluence
• Microsoft 360
• Webflow UX/UI Site Builder
• Apple ecosystem
Artificial Intelligence
• Figma AI
• Adobe Firefly
• ChatGPT v1.2
• Grok 3
• MidJourney
• Relume AI
• ElevenLabs
Relevant Knowledge
• Figma, auto-layout and prototyping
• Brand master library creation and administration
• Brand style guide strategy and creation
• Email strategy, design, and asset production
• Webflow website builder experience
• Working knowledge of HTML5 and CSS
• Local high school presenter and tutor UX/UI design

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