The Capital One Auto Navigator online platform simplifies the car buying process by allowing users to get pre-qualified for auto financing, view estimated rates and terms based on their financial information, and search for vehicles from participating dealerships within their budget.
The investment in this app significantly streamlined access to Capital One Auto Finance services. By providing dealers with a fast, user-friendly platform, the app gave Capital One a competitive edge, making it the preferred choice over other lenders that lacked comparable technology on-site.
The features for the Progreeive Web App (PWA) needed to included these areas of focus:
• Pre-qualification: Users can get pre-qualified quickly with a soft credit check, which doesn't affect their credit score.
• Personalized experience: Auto Navigator allows users to customize their financing options by adjusting factors like down payment, trade in, and term length to build a deal that works for them.
• Dealer search: Users can search the inventories of participating dealers and see estimated monthly payments and APRs for specific vehicles.
• Consistency: The financing information provided is consistent whether accessed at home or in all dealerships.
• Mobile app: Capital One offers a mobile app for Auto Navigator, enabling users to shop, pre-qualify, and view potential monthly payments on their smartphones before heading to a dealership.
• Sales Associate Greeting App: This app assists Sales Associates in quickly gathering loan data from walk-in customers.
Walk-In PWA iOS App
Walk-In PWA Strategy Flow
Dealership Sales Associates Walk-In Greeting App
Dealership sales associates use the Dealer Navigator Intake app on their mobile devices to quickly onboard walk-in customers and begin the loan data process. If a customer has the PWA installed on their phone, their information can be instantly transferred to the associate’s device. For a seamless, hands-free experience, customers can simply scan a QR code displayed on the associate’s screen to securely share their pre-aggregated loan data.
The intake screen offers customers a brief tutorial outlining what to expect throughout the process. Following a simple two-screen registration, users are taken directly to the pre-qualification step. After submitting the required auto loan details, they receive a real-time pre-qualification decision within moments.
After pre-qualification, the customer is guided through the remaining steps, including vehicle preferences, trade-in values, and other relevant details.